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When East Coast's SoulCycle opened its very first West Coast location on Sunset last February, an LA craze was born. Since then a handful of indoor cycling studios have cropped up in our city, including Flywheel, Cycle House and AuraCycle. While options are plentiful, there's still a soaring demand for more SoulCycles, which is why the company is readying to open its fourth studio in Beverly Hills in two weeks.
Taking over the prime corner space at Beverly Drive and Wilshire Boulevard, SoulCycle Beverly Hills will start serving classes on Monday, September 16. The 3,200-square-foot studio was designed by Victor Gruen and features 49 bikes, men's and women's locker rooms and showers, and "a custom SoulCycle Listening Bar and signature SoulCycle Polaroid Wall," they reveal.
In honor of the area's spendy spirit, this location will also feature a "robust SOUL retail boutique," including a collection of apparel from both private labels and SoulCycle's own clothing line. Stay tuned for opening party details and, hopefully, Max Greenfield appearances.
· SoulCycle [Official Site]
· SoulCycle Is Ready to Ride on Sunset [Racked]
· New Girl's Max Greenfield Loves Spinning, Pop Music [Racked]
· Max Greenfield Sweats it Out, Again, for Charity at SoulCycle [Racked]