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There are those who go camping, and then there are those who go glamping (style bloggers, we're looking at you). This week, fashionable thrill-seeking folks can trek over to cool concept shop Shelter Half, where LA activewear brand Aether Apparel is holding court until next January.
Transforming the space into a stylish Sports Chalet of sorts, the brand has imagined a world where every urbanite's expeditions involve a vintage Ducati Paul Smart motorcycle and a BMW 1200 GS bike (protected from the imaginary elements by a ritzy Redverz tent, no less). Showcased amidst it all are the label's adventure-ready men's and women's outerwear, knits and accessories and swanky survival gear alongside typical forest finds like ferns, tree trunks and one cushy canvas tent.
To toast their temporary takeover of the Mid-City space, the label's throwing a launch party—complete with complimentary drinks, of course—this Thursday from 6pm to 8pm. Want in? Send over your info to claim your spot here.
· Shelter Half [Official Site]
· Aether Apparel [Official Site]
· A New Made-in-America Marketplace Pops Up on La Brea [Racked]