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Yesterday, SoulCycle opened the doors to its well-hyped fourth sweat sanctuary in Los Angeles. Located at the busy intersection of Beverly Drive and Wilshire Boulevard in Beverly Hills, the indoor cycling star's signature yellow wheel and snazzy retail boutique—a studio first!—are both eye-catching sights for ritzy shoppers headed to nearby Via Rodeo and Beverly Wilshire.
Covering over 3,200 square feet, the spirited space features 49 bikes, men's and women's locker rooms and showers, a custom SoulCycle Listening Bar, and for this week only, complimentary Pressed Juicery. Making its debut is the aforementioned SOUL shop, which supplies a generous variety of ride-ready tank tops, sweatshirts and bottoms for both men and women.
In addition to in-house designed threads, retail offerings also include special edition items, like Jonathan Adler candles in SoulCycle's iconic grapefruit scent.
Ready to ride? SoulCycle Beverly Hills is open Monday through Sunday from 6am to 8:30pm. Click here to reserve a $25 single class or pick a package. Free two-hour parking is located on Dayton Way between El Camino Alley and North Beverly Drive, across from Il Fornaio.
· SoulCycle [Official Site]
· SoulCycle Beverly Hills Opens Sept 16, Will Include a Boutique [Racked]