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Men: meet Grover, your new go-to for affordable and comfy classics that are always in season. Ladies: here's something you'll want to borrow from the boys. Based in downtown LA, the laid-back men's line crafts colorful clothing for the stylish gent who doesn't take himself too seriously, all while manufacturing everything here in the U.S.
Run by a small powerhouse of passionate creatives, the local brand designs tees, polos, boxers, hats and more that are mean to be "the foundation of a great look." Their basics ($11 to $38) come in 17 different hues and are already staples at American Rag Cie. Plus, the label's slated to release two capsule collections next spring, aptly titled "Grover Goes to the Beach" and "Grover Goes to the Gym."
Oh, and the brand is also in on the subscription box game. For $49 a month, gents can get merch from Grover and their like-minded friends delivered straight to their doorsteps. Dig it? Sign up for the monthly box here and look for the line at select stores here.
· Grover [Official Site]
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· Yes! Madison's W 3rd Street Boutique Is Getting A Men's Shop [Racked]