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Los Angeles has more stores than anyone could physically tackle, but somehow we always keep returning to the usual suspects. To break out of the rut, we've asked some local shopping and fashion gurus to provide their hidden retail gems—those unique stores around LA that we might not all know about. Cue the Beatles: We're about to get a little help from our friends.
Photo by Gianfilippo De Rossi
Milan-born blogging sensation Marta Pozzan of It's Super Fashion decamped to the sunny environs of LA in 2011. Soon after, the ridiculously stylish brunette launched her blog and swiftly made her way to becoming LA's next big style star. If that's not enough, Pozzan also keeps busy by working as a model and actress. When she needs an escape from our city's hustle and bustle, Pozzan visits Sonia Boyajian's secret studio nestled in the Hollywood Hills where shoppers can purchase pieces from the designer's enchanting jewelry collection or custom order a personalized whimsical gem.
Every single corner of Sonia Boyajian's studio in the Hollywood Hills is filled with precious handmade necklaces, earrings and brooches that shine and radiate a calming energy almost like living sculptures that are kindly looking at you. Going to her studio is like taking a break from the LA routine; it's relaxing and magical because you're literally surrounded by crystals, gems, birds and plants everywhere. What I also love is that, besides finding pieces from her fall 2013 collection Bugs & Brancusi, you actually get to see the ones that she's been working on for years or that she made when she was younger. They all have their story. That's the thing about her jewelry; it has a soul.
· Sonia Boyajian Jewelry [Official Site]
· It's Super Fashion [Official Site]
· Italian Blogger Marta Pozzan is LA's Next Big Style Star [Racked]
· All Shopping Confidential Posts [Racked]