Kitson Kicks Off Beverly Center Debut with Designer Drug Tees

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Remember Kitson's massive expansion plans? The trendy boutique chain opened the doors to its giant 5,500-square-foot Beverly Center space, kicking things off with the debut of parody-loving, thief-tempting Brian Lichtenberg's controversial designer drug tee line. (FYI, the retailer's donating all proceeds to non profit Medicine Abuse Project.)

In addition to stocking the prescription pill-promoting shirts, the new shop's also rolling out shop-in-shops as part of Kitson's new mini-department store format. Nail art gurus NCLA and laid-back LA tee labels like Chaser (purveyors of Taylor Swift's buzzy LA-loving tank) and Sol Los Angeles are among the brands that are slated to land at the retailer's new spot.
· Kitson [Official Site]
· Kitson's Blurred Lines Parody; Monica Rose's Personal Style [Racked]
· Brian Lichtenberg's Bestsellers Pop Up at Kitson This Summer [Racked]
· Kitson to Open Massive Shops at Beverly Center, Fashion Island [Racked]