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- Jewelry and accessories from Mr. Kate.
- Attendees spin the wheel for a chance to win prizes from online boutique Lulu's.
- Merch from Lulu's booth at BeautyCon.
- The always-energetic girls of the GIOGO Show hosted BeautyCon's fashion panel, Burn It or Buy It.
- Girls line up to get crowned by Cult Gaia.
- The lovely ladies of Cult Gaia (including the owner herself, Jasmin Larian, on the right).
- BeautyConners enjoyed free nail art.
- A flower-crowned guest is treated to a free makeover from BareMinerals.
- Printastic leggings and shorts from LA-based label See You Monday.
- BeautyCon attendees DIY'd their cellphone cases with glitter, feathers and more.
- As if pretty faces weren't enough, a bunny petting station brought even more cuteness to the beauty bash.
- Aspiring makeup artists and stylists left their marks (and social media handles) on the event's community shout-out board.
- 90210 actress and style star Shenae Grimes played plenty of crowd-pleasers during her DJ set.
- The cocktail-sipping rooftop scene at BeautyCon.
- The winning moment of the NYX FACE Awards.
- The NYX FACE Awards' judges, emcees and host pose with Top Vlogger Missy Lynn and her makeup model. Image via Getty Images