Things continue to move swiftly in Alameda Square's fashion facelift. Flash sale site HauteLook is slated to move into the historic corporate complex, keeping Evoq Properties' stylish redevelopment train rolling just months after Ella Moss and Splendid moved their joint offices into the Downtown structure. (Fun fact: The building was built in 1923 by the Southern Pacific Railroad.)
The Nordstrom-owned online company is moving part of their operations into Building 1, a 7,500-square-foot space that'll house their photo studio. In addition to the aforementioned essential basics brands, the 32-acre DTLA campus' fashionable tenants also include American Apparel and Groceries Apparel.
In a statement, HauteLook VP of Production Amy Fierstein says their new digs' "tall windows provide an abundant source of natural light that helps us achieve a light and airy feel. Plus, Alameda Square's rich history in LA commerce complements HauteLook's origin as a California casual-chic shopping destination."
· HauteLook [Official Site]
· Splendid and Ella Moss Bring Stylish HQ to Alameda Square [Racked]
· DTLA's Alameda Square Wants to Be a Fashion and Retail Hub [Racked]
· Tarina Tarantino's DTLA Sparkle Factory To Open Summer 2014 [Racked]