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Rebel Prep Brand Boast is Moving into Concept 8366 1/2 Shop

A sneak peek inside the pop-up shop. Image via Boast
A sneak peek inside the pop-up shop. Image via Boast

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Fresh off the heels of menswear e-store Wittmore's temporary takeover of cool pop-up shop Concept 8366 1/2, preppy cool brand Boast will be next to move into Liberty Fairs' 800-square-foot space for the next 30 days. Known for its iconic leaf logo—it's a Japanese maple leaf, people!—and its rebellious prepster 'tude, the East Coast-based retailer is set to hold court starting this Sunday, August 25th until Sunday, September 22nd.

The all-American label tells us they chose LA as the spot for their first-ever pop-up "because it's fortunate to have a summer with extra shelf life." Recently, the 40-year-old lifestyle brand refreshed its sporty line with a more fashionable feel, thanks to a revamp from the folks formerly behind J. Crew, Kate Spade and Supreme.

Expect to find summer and fall apparel and accessories for men, women and children at the pop-up, including plenty of tennis court-ready polo shirts, tees and dresses, sharp Ivy Leaguer blazers, print-happy outerwear and more.
· Boast [Official Site]
· Liberty Fairs [Official Site]
· Last Chance: Score Cool Men's Merch at Wittmore's Pop-Up [Racked]
· Liberty Fairs' Cool Concept Shop Headed to West 3rd Street [Racked]

Concept 8366 1/2

8366 1/2 West 3rd Street, Los Angeles, CA