clock menu more-arrow no yes mobile

Filed under:

Rebel Prep Brand Boast is Moving into Concept 8366 1/2 Shop

A sneak peek inside the pop-up shop. Image via Boast
A sneak peek inside the pop-up shop. Image via Boast

Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.

Fresh off the heels of menswear e-store Wittmore's temporary takeover of cool pop-up shop Concept 8366 1/2, preppy cool brand Boast will be next to move into Liberty Fairs' 800-square-foot space for the next 30 days. Known for its iconic leaf logo—it's a Japanese maple leaf, people!—and its rebellious prepster 'tude, the East Coast-based retailer is set to hold court starting this Sunday, August 25th until Sunday, September 22nd.

The all-American label tells us they chose LA as the spot for their first-ever pop-up "because it's fortunate to have a summer with extra shelf life." Recently, the 40-year-old lifestyle brand refreshed its sporty line with a more fashionable feel, thanks to a revamp from the folks formerly behind J. Crew, Kate Spade and Supreme.

Expect to find summer and fall apparel and accessories for men, women and children at the pop-up, including plenty of tennis court-ready polo shirts, tees and dresses, sharp Ivy Leaguer blazers, print-happy outerwear and more.
· Boast [Official Site]
· Liberty Fairs [Official Site]
· Last Chance: Score Cool Men's Merch at Wittmore's Pop-Up [Racked]
· Liberty Fairs' Cool Concept Shop Headed to West 3rd Street [Racked]

Concept 8366 1/2

8366 1/2 West 3rd Street, Los Angeles, CA