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Breaking: J Brand's LA Flagship Won't Be on Melrose

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Image via J Brand/<a href="">Instagram</a>
Image via J Brand/Instagram

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Last December, we dropped the news that denim label J Brand would be opening their first stand-alone store in LA this year. Like many, we placed our bets on trendy shopping stretches like Melrose Avenue or Robertson Boulevard as the address-to-be for the brand's flagship, but WWD reveals otherwise.

J Brand's first brick-and-mortar will open its doors next summer and will be "a little bit off the beaten path," company CEO Jeff Rudes tells the fashion trade pub. "We don't believe you have to be on a cool street like Melrose Place to create an image and make money." In addition, the LA-based label also says they're in no rush to expand into handbags and shoes anytime soon, and J Brand fans will have to sit tight until 2015. (Bummer!)

So if not popular go-tos like Robertson or Melrose, would DTLA be a far-off guess for the brand's flagship? Does Venice's Abbot Kinney count? Any other ideas?
· J Brand to Open First Stand-Alone Stores [WWD; sub req'd]
· J Brand [Official Site]
· J Brand's Getting Its Very First Flagship, to Open in LA in 2013 [Racked]
· New Line by J Brand's Co-Founder; BBQ Wardrobe Essentials [Racked]