All of Madewell's New Denim Was Made in LA

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Exciting news for jeanswear junkies: Madewell has just relaunched its denim offerings, and styles feature a handful of second skin-worthy touches. From a flattering fit to a retro-cool finish, the beloved brand's 12-piece range is all kinds of awesome, and a large portion of its success has to do with the fact that everything was made in the premium denim capital of the world.

Madewell tells us that although produced abroad, all styles were designed at their shiny new denim design studio in LA, where they discovered a state-of-the-art fabric that "does some pretty life-altering things to the rearview." They're also super-stretchy sans sag, eliminating that annoying afternoon-droopy-pants problem altogether.

Ready to shop? Skinnies range from $115 to $128 and are available online and in stores. Click here for a list of LA locations.
· Madewell [Official Site]
· From Cheap to Boutique: Where to Buy Denim in LA [Racked]