Blood is the New Black Pops Up at Space 15 Twenty Next Friday

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Yup, we know it's hot out there. To help everyone keep cool, trippy tee label Blood is the New Black is hosting a pop-up bash next week that will feature chilled booze and Coolhaus ice cream. There's even a kissing booth involved.

Kicking off Friday, July 12th, the LA brand's "Life's a Beach...And Then You Die" opening party will go down from 7pm to 10pm at Space 15 Twenty, where they'll hold court until August 4th. In addition to snagging goods from BITNB, partygoers can pick up awesome finger bling from Cha Cha Nail Covers, gothy-cool underthings from Hopeless Lingerie, rockin' vintage clothing from Gypsy Stardust, men's shoes from Generic Surplus and tons more.

To add to the festivities, guests can expect an open bar fully stocked with PBR and Sino Tequila, tunes by DJ D Rad and a live set by the Blank Tapes. As for that kissing booth situation, Demon Babies will be hosting it. Last but not least, BITNB founder Mitra Kayyham will be on hand to challenge you to a hot dog-eating duel. The winner takes home a $250 gift certificate; pride not guaranteed.

Want in? RSVP to the opening party here, and expect to catch plenty of '90s throwback looks.
· Blood is the New Black [Official Site]
· Watch Blood is the New Black's Trippy Fall Campaign Vid [Racked]
· Generic Surplus and Steve Harrington Collab for New Exhibit [Racked]
· Britney Spears Wears Blood is the New Black; More Gatsby Looks [Racked]