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With no shortage of sample sales (ahem, remember that last round?), there's no doubt we're spoiled when it comes to scoring premium merch here in the denim capital of the world. But what's a denim devotee to do when the deals run dry? Cue 15 | Fifteen, a new local line that's here to change the high-priced mentality for top-shelf gear.
Created by industry insider Cindy Lang—who's designed for Rich & Skinny and Rock Star jeans, to name a few—the budget-friendly brand pays homage to LA with its name (inspired by its downtown HQ's address), and styles are titled after shopping hot spots like Third Street and Robertson Boulevard. With everything priced under $100, Lang tells us that she and her team "didn't think that really gorgeous denim should only be available in the premium market."
The newly-launched line boasts a two-piece waistband and strategically-placed back pockets ensure each pair fits perfectly in all the right places for the right prices (styles run from $54 to $89). In addition to blue jean staples in a host of finishes and treatments, other standout pieces from the latest collection include downtown chic moto vests in white and snakeskin print (!), plus ombre-dyed denim that's already been spotted on celebs like Sarah Jessica Parker and Nina Dobrev.
The brand can be found at select department and specialty stores starting this month and select pieces from the line can be shopped online here.
· 15 | Fifteen [Official Site]
· From Cheap to Boutique: Where to Buy Denim in LA [Racked]
· Pure Goldsign Gets Back to Basics with Fall Capsule Line [Racked]