Hale Bob, 300 Models To Break Longest Photo Shoot Record

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We knew the fashion industry can be grueling at times, but one downright crazy act will be raising a few eyebrows for a good cause. Contemporary boho label Hale Bob recently put out a call for "girls with spunk" to participate in the most insane photo shoot ever: a 35- to 50-hour-long marathon snapping sesh, all in the name of worldwide education awareness.

Going down at Beachwood Studios, the LA brand's teaming up with stylist Na'lia and Russian photog Romani Kadaria to snap 300 models starting at 9am. All the while, volunteers won't be allowed even a second of shut-eye during the epic non-stop shindig.

Of course, there's a silver lining. The record-breaking shoot's snaps will be displayed at a celebratory bash, where the photos will be auctioned off by non profit organization Symbol of Success. And don't worry, folks: we're sure the models will be fed.
· Hale Bob [Official Site]
· TOMS Artist Living In a Box For a Week to Create Custom Orders [Racked]