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Local DJ Samantha Dueñas Named Face of Vision Street Wear

Image via <a href="">Vision Street Wear</a>
Image via Vision Street Wear

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Thanks to the retro-reviving ways of LA labels like UNIF and J+CO, the '70s, '80s and '90s are never going away. This welcomed nostalgia has also inspired iconic brands to return and show the new class how it's done. So Cal's own Vision Street Wear is one of said local legends, and their latest campaign stars a hometown hero.

For fall, the o.g. streetwear label celebrates its trailblazing roots with an "Original Street Style" campaign fronted by Samantha Dueñas, better known as DJ SoSuperSam. "We are very excited to have SoSuperSam on the Vision team as our first female ambassador," brand manager Mark Encinias tells us. "Vision has always understood the natural connections between music, skate culture and street wear. As an up and coming DJ, Sam was a natural fit."

Dueñas couldn't be happier about her new gig: "What drew me to Vision was the timeless shoe silhouettes and the strong lineage. This was a classic brand that shaped skate culture, and then tied it into style and music. Revolutionary if you ask me! And today the message and the 'vision' remains the same, evident in the forward thinking collaborations they've done with United Arrows and Chloe Sevigny for Opening Ceremony."

See more shoot images here and watch the behind-the-scenes video below. The fall collection is set to release in the next few months.

· Vision Street Wear [Official Site]
· JNCO Reinvents Ravey Fashion with J+CO [Racked]
· Opening Ceremony Revives '80s Cult Surf Label Jimmy'Z [Racked]
· UNIF's Summer Lookbook Gets Psychedelic with Bondage, More [Racked]