Canadian Activewear Brand Lolë Opens First US Atelier

Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to Vox.com, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.

After testing the water as a pop-up boutique in Santa Barbara last fall, activewear brand Lolë decided to set up shop permanently on the coastal city's shopping stretch of State Street. The Canadian concept store (which boasts zero visible cash registers) announced its official opening on its Facebook page yesterday, and the space marks the first-ever U.S. spot for the lifestyle label.

In addition to stocking their line of eco-conscious exercise and everyday apparel, the atelier will partner with local fitness teachers to offer free community workout sessions at the beach town's open green spaces. The label—which already hosts massive meet-ups worldwide in Montréal, Paris and Cali's own Huntington Beach—plans to open 40 more shops around the globe. Could Griffith Park be next for the brand's insane White Yoga sesh? We're crossing our fingers that LA will be Lolë's next stop.
· Lolë [Official Site]
· Lolë Atelier Santa Barbara [Facebook]
· Get Pro Workout Tips at Athleta SaMo's Grand Opening Bash [Racked]
· Canadian Lifestyle Brand Roots to Sprout on Abbot Kinney [Racked]