Shay Todd Launches VIP Summer Pop-Up at Mr. C Beverly Hills

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• Mr. C Yacht Club in action.
• Designer Shay Todd

'Tis the season for summer pop-up shops, and this year's conceptual offerings are all over town. In DTLA, we have Alpha's "urban nautical" man cave. In Venice, Styleliner's "treasure chest on wheels" brings us a stylish Quonset hut. Now in BH, Shay Todd is shilling her pool-friendly threads at Mr. C Beverly Hills.

"I just love the idea of the collection being in the environment that it's meant to be worn in," the LA designer explained to us at her skin-bearing launch this weekend. "The decor of our Melrose store has a boutique hotel vibe, too, so we're excited to be working in a space like this."

Aligned with the return of Mr. C's super-exclusive Mr. C Yacht Club brunch and pool series, Shay Todd's shopable cabana filled with summer 2013 swimwear and accessories at 20% off can be found next to the private poolside bar every Sunday from 12 to 5pm. Want in? Book a room or cabana at cabana@mrchotels.com for guaranteed entry.
· Shay Todd [Official Site]
· Shay Todd Is More Than Just Swimwear [Racked]
· Styleliner's Stylish Pop-Up Hut Opens Tomorrow in Venice [Racked]
· Hey, Boys: Alpha's Summer Pop-Up Opens in DTLA Tomorrow [Racked]