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Given all the awesome going down in Downtown these days, the busy neighborhood's many retailers have a new kick in their step knowing that they're planted in prime real estate. Looking to seize the opportunity are the folks at Guerilla Atelier, who have just turned their 30-day Arts District pop-up into a permanent store.
"I've never met so many beautifully engaging and interesting people," Guerilla founder Carl Louisville (aka the "unofficial mayor of Rodeo Drive") explains. "This is a real community with deep compassion for who, what and why something comes into this community. The community is asking 'Are you for real, and does what you are doing fit with what is here already and for what we want in the community, and for where we see our community going?'"
To celebrate the perma residency at 821 East 3rd Street, the Atelier has expanded its selling floor space by 1,000 square feet and has also added a "luxuriously-sized" fitting room. Check it out Monday through Saturday from 11:30am to 6:30pm and Sunday from 12 to 5pm.
· Guerilla Galleries [Official Site]
· The Unofficial Mayor of Rodeo Drive Opens a Pop-Up in DTLA [Racked]
· New Mobile App Helps You Get Around DTLA's Fashion District [Racked]
· Awesome Design Fair Parachute Market Hits DTLA This Weekend [Racked]