Inside LA's 69 Label Pop-Up with Assembly New York

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As mentioned, LA-based unisex label 69 and East Coast boutique Assembly New York have teamed this month for a unique pop-up at Space 15 Twenty. Serving as a space that aims to bridge the perceived divide between NY and LA, the concept shop hosts pieces from established and emerging talents from each city, such as Slow and Steady Wins the Race and Desiree Klein.

"The retail concept came about when I first found out that Space 15 Twenty let out their huge, empty storefront to pop ups for free," the folks at 69 tell us. "I wanted to show LA how I would make a store and I asked Assembly New York if they wanted to do that with me." Merch highlights include limited-edition 69/Assembly T-shirts and one-of-a-kind pieces between showcased designers, like the aforementioned Klein who also sells at Weltenbuerger in Los Feliz and Otherwild in Echo Park.

In addition to retail therapy, the space also host tons of events, like last weekend's portrait session with photographer Bennet Perez, where she shot shoppers and staff in their new outfits. Also on deck is an in-store live broadcast by the web radio collective Dublab, as well as tonight's open meeting with Sumi Ink Club, a participatory drawing project.

Though the 69/Assembly pop-up officially moves out on June 30th, 69 tells us that if all goes well this month, there is a possibility of opening a permanent space in LA in the future. Until then, 69's unisex line can be found online or around town at Mohawk General Store, Ooga Booga, and Opening Ceremony.
69 [Official Site]
Desiree Klein [Official Site]
69 + Assembly POP UP [Tumblr]
69/Assembly Pops Up in LA; Reed Krakoff's Inspiring Art Book [Racked]