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Leica Camera has snapped up a prime space on Beverly Blvd for its first LA concept store. Located next door to Coffee Bean and across the way from Restoration Hardware, the legendary German camera and sport optics brand has completely transformed the 8,000-square-foot unit formerly inhabited by the likes of Lords and Bontempi into a lens lover's wonderland.
In addition to offering Leica's complete range of products and accessories, the space also features a Martin Parr-curated photography book library and a full-fledged gallery that celebrates the snaps of an eclectic mix of both emerging and established photographers. Current art highlights include Yibai's million-dollar "Fake Leica" sculpture, as well as works from self-proclaimed "photography geek" Seal—yes, Grammy Award-winning singer/songwriter Seal.
"Our goal was to create a space that inspires out customers," explains Leica VP Roland Wolff. "Between events, gallery openings and Leica product launches, the Leica Store and Gallery LA will become a major hub in the world of Leica and photography." The store is open seven days a week; learn more here and check out their exclusive camera collab with G-Star here.
· Leica [Official Site]