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Just Be Cool Designer Gavin McNeill Brings YOUth to Fairfax

Photo courtesy of YOUth
Photo courtesy of YOUth

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Gavin "Mizzle" McNeill is hip hop style royalty. Known for dressing rap stars like Lil' Wayne and Kendrick Lamar in his Just Be Cool (JBC) label, the 25-year-old activist/design wunderkind is sure to gain mounds of snapback-happy fans now that he's landed his very own store on the streetwear mecca that is Fairfax Blvd.

A stone's throw away from menswear hangouts like The Hundreds and Keep, YOUth features items from the Inglewood native's JBC line and will soon showcase "exclusive collaborations collections from various designers," the brand tells us. Roll by and welcome them to the nabe.
· YOUth Fairfax [Official Site]
· Just Be Cool [Official Site]
· Cult Streetwear Label Hood by Air Plans LA Pop-Up with Scion [Racked]

YOUth Fairfax

517 N Fairfax Ave, Los Angeles, CA, 90048