WeHo's Million-Dollar La Brea Makeover Will Help Local Shops

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While South La Brea's bustling eateries and splurge-worthy spots like American Rag Cie and What Goes Around Comes Around keep this area foot-traffic-friendly, North La Brea needs a bit more help. Save for the West Hollywood Gateway and maybe Kat Von D's High Voltage Tattoo Shop, the sad stretch from Fountain to Romaine could really use a revamp, which is why we're fans of WeHo's latest initiative.

Our sister site Curbed LA reveals that next month the city will embark on a nearly $1.5 million La Brea upgrade to enhance its pedestrian appeal. The facelift will feature "wider sidewalks, 40 new street trees, and 21 new pedestrian-level blue street lamps akin to those on Santa Monica Boulevard." Separate bike lanes will be considered in the future.

Hopefully the new look will attract new business and give existing shops a nice sales boost. If you're wondering why this specific section of La Brea is getting all the love, a Curbed commenter notes: "Because West Hollywood actually gets things done. The area from Romaine to Wilshire is in Los Angeles' jurisdiction, and the idea was that both cities would work together to see to it that the whole stretch had a landscaped medien." There you have it.
· West Hollywood's Big La Brea Makeover Starts Next Month [Curbed LA]
· Vote Now! The Best Place in LA to Blow a Paycheck Is... [Racked]