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After much speculation, Urban Outfitters has finally confirmed that they are, indeed, moving into DTLA's historic Rialto Theatre. The fast-fashion giant exclusively revealed to sister site Curbed LA that a lease has been signed and that, in addition to a much-needed interior revamp, they plan to restore the building's "longest existing historic marquee in Los Angeles." OMFG.
The major move is part of the city's Bringing Back Broadway project, which strives to revive the spirit of the theatre-lined street's glory days. "We had been looking at Downtown L.A. for several years, watching what was happening and where," UO's chief officer of brand experience John Hauser explains in the official release. "When we decided the time was right to open an Urban Outfitters, the Rialto Theatre on Broadway was the perfect location."
Curbed adds that the two-story, 9,830-square-foot space is set to open by the end of the year and will host a "concession stand-inspired cash wrap with glass fronts and tops, a projection screen, steel mesh stairs and exposed wood truss structure." Between this and Acne, Downtown is definitely poised to become LA's next best shopping destination.
· Exclusive: Urban Outfitters Rehabbing DTLA's Rialto Theatre [Curbed LA]
· Could Urban Outfitters Be Moving Into DTLA's Rialto Theatre? [Racked]
· Urban Outfitters on a DTLA Store; Wasteland, LA Canvas Bash [Racked]
· Why Acne Is Opening Its Largest Store Ever in Downtown LA [Racked]