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Liberty Fairs isn't your ordinary trade show. Rather than wait to see how founder Sam Ben-Avraham's debut events fair in New York in July and Las Vegas in August, he's jumping right into opening a brick-and-mortar space located at 8366 1/2 West 3rd Street on June 1st.
WWD reveals that the 800-square-foot space is called Concept 8366 1/2 and will feature a new line-up of indie men's and women's brands every 30 days. The first rotating partner is menswear e-tailer shopwittmore.com, which will hold down the fort through June 30th.
"The shop will showcase my curated retail experience, and we're lining up some killer events and in-store promotions that will have us celebrating all month long," Wittmore founder Paul Witt tells the fashion trade journal. Stay tuned for more.
· Liberty Fairs [Official Site]
· Liberty Fairs to Open Retail Store [WWD]