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If you've ever shopped Steven Alan's TriBeCa boutique in New York, then you've experienced the pleasure of trying on his covetable in-house collection of eyewear. You won't have to trek as far come June 1st, because Steven Alan Optical is headed to the retailer's La Brea location to start, and will slowly roll out to its other West Coast locations soon after.
Coined as the first fashion brand to sell prescription eyewear directly to consumers, Steven Alan crafted this category to offer a blend of mostly unisex frames that are as sleek and timeless as its existing apparel and accessories offerings. Optical styles with prescription retail for $195, standard sunnies cost $145 and prescription sunwear will set you back $245.
· Steven Alan [Official Site]
· Steven Alan on La Brea is Open; Clae x Maiden Noir Party Tonight [Racked]