LA's Uncovet Raises $1.3 Million, Goes Registration-Free

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Congrats are in order for one of Santa Monica's sweetest startups. After being on the scene for less than two years, curated shopping site Uncovet has just raised a cool $1.3 million in funding from a handful investors. WWD reveals that the new support will help "enhance its mobile, data and personalization capabilities."

Founded by LA style star Heather Lipner (although for some reason she's not mentioned in the trade journal's article), the indie designer-driven marketplace has reportedly gained an impressive "500,000 monthly visitors and more than 175,000 followers on Pinterest," which has helped them become an attractive investment. The company's social media-savvy fan base has inspired CEO Jamie Berger to shift focus from sales to sharing: "We are not focused on what you buy. We are focused on what you share, what you click on."

To encourage continuous clicking and sharing, Uncovet is set to launch a snazzy, new iPhone app next month. They're also lifting their registration requirement as of this week, so anyone can covet this statement blouse or this porcelain head cup set in one less step.
· Uncovet Raises $1.3M [WWD]
· New Flash Sale Site Uncovet Launches This Friday [Racked]
· Heather Lipner of Uncovet Shares Her Truly Covetable Style [Racked]
· Shop New Sale Site Uncovet...With a Special Racked Discount [Racked]