clock menu more-arrow no yes mobile

Filed under:

The Unofficial Mayor of Rodeo Drive Opens a Pop-Up in DTLA

New, 2 comments

Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.

Images via Guerilla Atelier

Downtown LA's booming retail scene has a new tenant named Guerilla Atelier. Opened last Saturday, the 30-day concept shop was founded by former Prada Beverly Hills Epicenter director Carl Louisville, who's apparently known as the "unofficial mayor of Rodeo Drive" for his in-depth knowledge of the ritzy shopping stretch.

Determined to bring a luxury experience to the Eastside, Louisville's 4,000-square-foot space in the Arts District features a "raw, industrial chic" look that "feels like a boutique in the Marais district of Paris," he explains. The spot is stacked with a handful of fancy fashion and decor brands, including Venus et Jude (an exclusive from Paris), Borelli handmade Italian clothing, French vase line Ecustom, dinnerware from Five Zero Table Conversations and custom-designed furniture from LA's own Phillip Manzanares. There are also a few familiar names in the mix, including Beckley, Mr Freedom and Melissa McClure.

In addition to shopping, Louisville is hooking up a series of activities for DTLA's weekend warriors à la his roving Guerilla Galleries project, from jazz night this coming Saturday to a themed dinner on June 2. Check out the calendar here or pop by Monday through Saturday from 11:30am to 6:30pm and Sunday 12 to 5pm before the atelier officially packs up on June 17.
· Guerilla Galleries [Official Site]
· Acne to Ross: Navigating DTLA's Booming Retail Scene [Racked]