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Speaking of French brands, the boys of Iro have something to say about everyone's obsession with Parisian style. When The Cut asked what designer-brothers Arik and Laurent Bitton thought about American girls gravitating towards Paris, they replied, "I think it's a fake image! It's true that people in America say they like the Parisian look, but I think that in the end, the New York girl or the L.A. girl is cooler. I see how they wear IRO here and it's cooler than Paris, because she doesn't match any other girl." They'll be pleased to know that the cool LA girls they speak of are stoked about their upcoming West Coast boutique. [The Cut; Previously; Previously]