Free People South Coast Plaza Showcases West Coast Style

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If you're a Free People enthusiast and you haven't heard of the brand's latest social media venture, you're missing out. Earlier this year, Free People launched FP Me—a social community that allows users to share photos, follow stylists, curate collections, create wishlists and write reviews. Users can also tag the brand's boho duds in pictures so others can shop their looks. To promote the tool, the team behind Free People's South Coast Plaza shop have teamed up with the gals of OC-based boudoir styling site Down To Your Skivvies for a photo series inspired by the West Coast.

Exuding a romantic bohemian aesthetic, the photos feature distressed, oversized tunics knotted at the waist layered over lace, vibrant printed maxi dresses, zig-zag printed bell bottoms and, of course, lots of flower crowns. Scroll through our gallery to see some favorite shots, check out the full set here and sign up for an FP Me account here.—Jessica Estrada
· Free People [Official Site]
· Free People [Blog]
· Down To Your Skivvies [Official Site]
· Free People's Festival Flower is Tie Dyed, Flared and Cropped [Racked]
· Armani is Headed to LA; Inside Free People's Ultra-Boho Offices [Racked]