Dan Deutsch Optical Taps Top LA Artisans for New Campaign

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Beloved local eyewear shop Dan Deutsch Optical Outlook has teamed up with Japanese heritage brand Masunaga Optical on a brilliant new web series that toasts our city's top talent. As part of their #whatsyourcraft campaign, the brands introduce a nine-part web series that features a handful of familiar faces, including star-favorite jewelry designer and boutique owner Melody Ehsani.

Joined by fellow art stars including painter America Martin, letterpress printer Kristine Arellano and designer Tim Campbell, the debut video celebrates DDOO and Masunaga's shared love of creativity and the art of making stuff through the eyes and words of their selected game-changers. "When a designer authentically makes something, it actually contains love," says Ehsani in the four-minute clips, which premieres exclusively on Racked LA today. "You can't really duplicate that."

Read on to watch the video, and be sure to share your craft by following DDOO's Twitter and Instagram and using hashtag #whatsyourcraft for a chance to score Masunaga eyewear, sunglasses or a custom gift from one of their collaborating artisans.

· Dan Deutsch Optical Outlook [Official Site]
· Masunaga Optical [Official Site]
· Music Industry Fave Melody Ehsani's Jewelry Hits Fairfax [Racked]