clock menu more-arrow no yes mobile

Filed under:

Wildfox Promotes SoCal Glamping in Maxis and Wedges

Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.

Wildfox designer Kimberley Gordon's current loves are always reflected in her lookbook spreads, channeling inspiration from the movie Clueless, pin-ups of the '50s and various other cultural touchstones. Last week, the brand unveiled another inspired shoot, this time for its dreamy pre-fall 2013 collection. Aptly titled "Into the Wild" and shot by Lauren Ward, the lookbook sends model Daria Pleggenkuhle on a chic camping trip through California's picturesque natural backdrops.

The idea for the collection came from a recent trip to Joshua Tree, which triggered some serious nostalgia in designer Kimberley Gordon. She explains on her blog, "It made me think of my summers camping in high school...It's a magical experience and one I attribute to California. I don't think the magic will ever leave me." The collection, which hits stores in June, showcases a glamorous take on typical camping attire and includes a galactic-printed maxi dress, a floaty kimono top and a dramatically slouchy fleece-lined vest.

Click above to flip through our favorite shots, and see the full lookbook here.—Ashley Heaton
· Wildfox Couture [Official Site]
· Wildfox Salutes Pin-Up Girls with Theme-Happy Lookbook [Racked]
· As If! Wildfox Like, Totally Channels Clueless for Spring [Racked]
· Watch Wildfox's Version of Romeo and Juliet in New Fall Vid [Racked]