Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to Vox.com, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.
What Angeleno hasn't found themselves out on a cold LA night without the proper attire? Local poncho purveyors Rob Rosenheck and Cindy Capobianco of Señor Tyrone were in a similar situation recently while hiking at Runyon Canyon. An unexpected fog rolled in and sparked a solution to the chill: Senor Tyrone Poncho Express, a delivery service of, you guessed it, ponchos.
Here's how it works: tweet @senortyrone using #ponchoexpress between the 10am and 10pm operating times and one of the brand's "Tyronistas" will bring you warmth within an hour. The delivery service is free of charge so you'll only be paying for the garment (available in nine color ways), and can pay with cash or credit on the spot. Genius much?
Whether you're in Venice, Silverlake or even Sherman Oaks (check here for Poncho Express Delivery Map) stylish comfort is a Tweet away through the end of spring.
· Señor Tyrone [Official Site]
· This Is the Pre-Coachella Party to End All Pre-Coachella Parties [Racked]
· Jewelry Party at Strange Invisible Perfumes; Poncho Trunk Show [Racked]
· LA's Señor Tyrone Debuts Multi-Wear, Unisex Ponchos [Racked]