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After a city search for the face of Men's Fashion Week LA, aka "America's first ever Men's Fashion Week," organizers have finally found their hunk in Brian Sibley. The smiley Angeleno beat out nine other contenders who underwent a series of nerve-wracking interviews in front of a panel of judges that included a menswear designer and modeling agent.
Sibley's duties as brand ambassador include being the face of all media and press interviews, hosting the debut event's red carpet this October, emceeing the show in June and, apparently, sharing his mug frequently on MBFWLA's Instagram. The gig's featured perks are a one year modeling contract beginning in 2014, a magazine spread in a menswear fashion magazine and, per a release, "sponsorships including apparel, footwear, accessories, and grooming products." Not too shabby.
· Men's Fashion Week LA [Racked]
· LAers Asked to Vote on a Hunk to Rep Men's Fashion Week LA [Racked]