Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to Vox.com, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.
If you don't know who Marta Pozzan is yet, get familiar. Born in Milan and living in LA, the stunning brunette recently stormed onto the local blog scene with It's Super Fashion. Just one year old, the site has already garnered scores of fans for its clean design, magazine-worthy shoots and unique styling inspiration.
Slowly making her name in the city as a fashion fixture, she's also broadened her reach with gigs working on starlet Jaime King's Huffington Post blog and, most recently, contributing to L'Officiel Italia. We chatted with Pozzan to hear more about her West Coast takeover, shopping haunts and spring picks.
What inspired you to move to LA?
"After visiting LA for the first time at the age of 18, I went back to Milan and started college with that feeling of 'this is not my place.' Then at 20-years-old, I started working with Silvia Paoli, the fashion editor of Vanity Fair Italy, which was my first job in the fashion industry. I also started hosting videos for Milan Fashion Week, when I realized that I wanted to pursue acting. Although I was about to major in journalism and my initial plan was to move to London to study at Central Saint Martins, after graduating in 2011 I returned to LA for a three-month acting course and never left."
Did you start your blog when you moved to LA?
"Yes, I started it about a year ago. My friend Carlo Ninchi, photographer for GQ and designer of ONE T-SHIRT, used to tell me all the time: 'Marta, you gotta start your own blog, what are you waiting for!' He was right, but I just wasn't ready. I believe that working with Silvia Paoli and Jaime King eventually inspired me to start it."
Do you run the site yourself or do you have any help?
"It's just me and one photographer, and it's a lot of work. Picking up samples, taking pictures, editing, uploading, Tweeting, Pinning, Posing, etc. My house is basically a store/studio where I work and create all the content of the blog, but I'm enjoying every single moment. I'm very lucky I have an amazing director and photographer that works with me, his name is Gev Miron."
Where do you like to shop and eat in LA?
"I really love TenOverSix—it's probably my favorite store in LA. I also like Opening Ceremony, Maxfield and Barneys. For food, M Cafe on Melrose is my favorite place to eat—I love their salmon salad and grilled tuna burger. I'm also a big fan of Vietnamese food and my favorite spot to get Pho Ga (chicken Pho noodle soup) is Nongla Cafe on the west side. For fancy dinners, I love the food and vibe at Soho House in West Hollywood."
How does LA style compare to Italian style?
"I really love it here but I still haven't adjusted my style to the city. Coming from Northern Italy, I've always been used to cold weather and love to wear coats and boots during the winter but since I'm in LA, this doesn't happen anymore. Italian style in general is more elegant and dressy, regardless of the occasion. I remember when I was in Milan I would always make sure I looked perfect even when just I went to get groceries. Here in LA, I go out in my sweatpants and I feel more than ok. But I still can't stand boys who wear flip flops. That's a no-no!"
What three fashion items are on your spring wish list?
"This spring I'm very into lucite clutches and this one by Juicy Couture is pretty amazing. I love the neon yellow. I totally want to get these platform shoes by ZARA and these jeans with contrast panels detail by Surface to Air."
What are some of your favorite LA fashion brands?
"My favorite LA fashion designer is Jerome C. Rousseau, I love him and his shoes so much. Another super-talented designer is Sonia Boyajian—her earrings and necklaces are magical. Other favorites include Amber Sakai and Clover Canyon. Their prints are so modern and eye-catching."
What are some of your favorite blogs? Do you have LA blogger friends?
"My top five favorites are Garance Dore, Stockholm Street Style, Fashiontoast, Le Blog de Betty and Man Repeller. Actually, I don't really have any LA bloggers friends; most of my local contacts are actors and designers."
Do you have any exciting projects coming up?
"Besides contributing to L'Officiel Italia, I'm developing a web series that will be both on my website and on a web channel. I can't say more, but it's very exciting!"
· It's Super Fashion [Official Site]
· New Blogger Courtney Trop Makes a Statement With Basics [Racked]