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Last summer, we mentioned that Dallas' Joule Hotel was in the midst of a fashion-fueled, Angeleno-inspired renovation that would involve the opening of two LA retail transplants: TenOverSix and Traffic Los Angeles. While the former is nearly complete and is in the process of hiring stylish staffers, the latter is ready to roll.
WWD reports that a 2,000-square-foot Traffic men's store recently opened its door inspired the boutique hotel, and it boasts edgy, exclusive threads from the likes of Comme des Garçons, Rick Owens and Jean Paul Gaultier. "Even when Barneys was here, they didn't have anything like this," co-owner Michael Moldovan explained to the industry trade rag.
While this move is enough to keep Moldovan's hands full, there's more to Traffic's Texas takeover. WWD reveals that, "A few racks of women's fashions sporting looks by Iro, Drome and Unconditional give a taste of the Traffic L.A. women's store that's set to open next month in the same block. Huge.
· Traffic Los Angeles Opens in Downtown Dallas [WWD]
· TenOverSix and Traffic LA Are Headed to the Lone Star State [Racked]
· This Is What TenOverSix's Dallas Shop Will Look Like [Racked]
· Tell Your Dallas Coffee-Loving Pals That TenOverSix Is Hiring [Racked]