Iro Has Found The Site of Its First Los Angeles Boutique

Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to Vox.com, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.

French brands are realizing that there's more to the US market than New York City. Brands like Isabel Marant and Iro, who just opened an NYC boutique and announced its intentions to do the same here in LA.

In a report in WWD, Iro's co-founder revealed that he and his brother want to "open stores in Los Angeles, San Francisco, Las Vegas, Chicago, Miami and Boston." He also said that they've already decided on a location in LA, but "declined to divulge" the address or even the neighborhood. Melrose Place? Robertson? Let the guessing begin.
· Iro [Official Store]
· Iro Opens First U.S. Store, More Planned [WWD, sub req]
· Today, Isabel Marant Welcomed Shoppers on Melrose Place [Racked]
· French Brand The Kooples to Join Marant, A.P.C. in LA [Racked]