Planet Blue."> clock menu more-arrow no yes mobile

Filed under:

Planet Blue Goes Global With First Store (of Many!) in Japan

New, 2 comments
Photo via <a href="">Planet Blue</a>.
Photo via Planet Blue.

Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.

Planet Blue is taking over the world, one continent at a time. Last week, the Cali-based festival fashion haven unveiled its first-ever international standalone boutique in Roppongi Hills, Tokyo. Hosted by blogger Alex Spencer of 4th and Bleeker, the grand opening welcomed a whopping 600-plus guests, all eager to channel Cali's bohemian style.

Regarding merch, Planet Blue tells us that the shop is stocked with house brands Blue Life and Blu Moon, and also features items from their friends Stone Cold Fox, Rory Beca, Twelfth Street By Cynthia Vincent and The 2Bandits Jewelry. Just for Japan, a new house brand called Planet Blue World has been created that includes clothing and house wares, such as towels, candles and mugs.

There's more. PB also reveals that "the Roppongi Hills store is the first of the twelve planned to open in Japan." Twelve! See more store snaps here.
· Planet Blue World Roppongi Hills [Planet Blue]
· Jason Lee Parry Captures Chill Coachella Style for Planet Blue [Racked]
· Vanessa Hudgens Cleans Up on Coachella Gear at Planet Blue [Racked]

Planet Blue

409 N Beverly Drive, Beverly Hills, CA 90210-4601 310-385-0557 Visit Website