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AllSaints, the British brand who never met a vintage sewing machine it didn't like, has just opened a 5,500-square-foot shop on Beverly Boulevard. The store's got AllSaints' signature rockerish aesthetic with dark wood floors, leather chairs and industrial fixturing. It also boasts a VIP area, a stage for music performances and, according to WWD, "screens streaming digital content at the front and back of the space."
The TVs were the idea of former Burberry exec who is now AllSaints' CEO. (Burberry, you may recall, is seriously invested in the idea of streaming content in store.) In addition to the Beverly Hills property, the company has expressed interest in opening a pop-up at Malibu Village to house installations like "The Biker Project," an exhibit of vintage leather jackets that's now on-display at an AllSaints in London.
· AllSaints [Official Site]
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