Watch Cerre's Incredibly Cool, MoMA-Approved Fall Short

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As if we already didn't think that Cerre's designs were out of this world. To accompany its slick fall 2013 collection, the LA-based brand and Racked Awards winner for Best New Store has just released a fascinating short film that takes generative art to new, futuristic heights. Cerre explains it best:

Ascension . Expansion . Dissolution uses generative scripting and graphic manipulation to portray the transference of the Individual path to elevated-consciousness via the classical esoteric elements Water, Earth, and Air into a post-human, technology-driven form of transcendence.

What they said. Developed by founders Clayton and Flavie Webster in partnership with Chris Friend, the three accompanying generative video installations for the film (read: the really cool, kaleidoscopic parts) have been selected by New York's Museum of Modern Art (MoMA) for the upcoming Abstract Currents show on April 7th.

· Cerre [Official Site]
· Inside Cerre: Racked Awards Winner for Best New Store [Racked]
· Cerre's Fall Collection is Slick, Sumptuous and Severely Cool [Racked]