clock menu more-arrow no yes

Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to Vox.com, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.

Alle Fister's success story is an inspiring one. After a series of vital internships and a stint at Shopbop as a founding member (which she landed after cold emailing the then-new company) the Pepperdine University alum launched Bollare—a bi-coastal PR firm focused in fashion, lifestyle and celebrity. The LA-based, tech-savvy talent's advice to other brands looking to maximize their social media presence: "Cultivate a sense of voice and self on the web that is a privileged peak into your world and what inspires you!" [The Every Girl]