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Alle Fister's success story is an inspiring one. After a series of vital internships and a stint at Shopbop as a founding member (which she landed after cold emailing the then-new company) the Pepperdine University alum launched Bollare—a bi-coastal PR firm focused in fashion, lifestyle and celebrity. The LA-based, tech-savvy talent's advice to other brands looking to maximize their social media presence: "Cultivate a sense of voice and self on the web that is a privileged peak into your world and what inspires you!" [The Every Girl]