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While Barneys has decided to limit menswear, Saks Fifth Avenue is on a mission to expand its gent offerings. The luxury department store's 54,000-square-foot, four-level Beverly Hills location has just completed a massive renovation to welcome a "stand-alone lifestyle store" for men called The Fifth Man. Read on for shop highlights and a bonus party invite.
1. It houses the largest men's shoe collection on the West Coast. Saks reveals to WWD that its 680-sku range on the main floor "flows from sneakers to fine dress shoes. There are sneakers for $100 to hand-made Kiton shoes in the high-$3,000s. And there's a big statement in designer footwear. It's very dramatic." The space is divided into three sections (classic, designer, contemporary) and includes covet-worthy styles from the likes of Del Toro and Martin Margiela.
2. New and renovated shops fill all levels. For sporty types, the first floor features chicly casual threads from designers like Salvatore Ferragamo and Giorgio Armani. For the suit lover, the second floor offers a revamped Armani shop and will soon include a Zegna update and Kiton boutique. The designer-heavy third floor hosts a new Hugo Boss Red Shop.
3. There's a dedicated boutique for Saks' private label. Saks Fifth Avenue Men's Collection now has its own 2,000-square-foot boutique on the main floor where shoes used to be. The luxe in-house line features suits, ties and outerwear.
4. The lower level hosts an underground denim bar. Named D-Bar, the new lounge's man cave-like perks include a pool table, cocktails, street art by Karl Clay, a neon light installation and a John Allans hair salon. Denim offerings include styles by AG, Hudson, J Brand, Joe's and Rag & Bone, as well as "a lot of exclusive product." Want to check it out? See below for details on Saturday's opening bash, which will feature Hudson tote bag customizing and the unveiling of new street art by Alec Monopoly.
· Saks Fifth Avenue Renovates Beverly Hills Men's Store [WWD; sub req]
· Say Bye Bye to Barneys Co-Op at The Grove [Racked]