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SOLD Design Lab's style mantra is simple: comfort is key. Brought to you by the jeanswear geniuses behind '90s junior brand L.E.I. (we all rocked their flared hip-huggers at some point or another), the LA-based denim label designs for on-the-go folks who can't be bothered with changing three times a day.
Answering the wishes of lazy dressers everywhere, SOLD introduces its SDL-360 capsule collection of pull-on jeans, which are ideal for airport terminal darting, office working, party hopping, house lounging and, if you just can't get down with spandex, gym ratting. Styles range from $128 to $500 and feature internally engineered stretch fabric with faux fly and faux front pockets to offer the illusion of five-pocket denim sans the bulk.
Catch a sneak peek of the collection in our gallery and in the video below, and shop it at Fred Segal, Kitson and American Rag when it hits stores late June/early July.
· SOLD Design Lab [Official Site]
· Channel the '70s With Groovy New Line de Chemin Jeans [Racked]