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Rihanna's collection for River Island launched with a wimper today at Opening Ceremony on La Cienega. The Hollywood Reporter's Fash Track reports that just 12 people were waiting for the store to open. Though the crowd was small, it sounds like they were eager: "After ten minutes the racks looked picked over, except for a few cropped sweatshirts ($75), two pairs of double top jeans that look fit for The Fresh Prince of Bel-Air ($150) and a slew of parkas that appear to have an extra shirt tied at the waist ($350). Yes, there were left over boiler suits, too ($200)." [Fash Track]

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