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Former Directives West partner Sandy Potter has just opened a 1,200-square-foot boutique in Pasadena. Atelier Femme is located at 1033 East Green St and offers threads from the likes of Clover Canyon, Level 99, Velvet and Karen Kane. "Potter intends to open several more Atelier Femme boutiques," Apparel News reveals. "The next might be in Mill Valley, Calif., an affluent community outside of San Francisco." [CAN]