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Bloomingdale's Embraces Coachella With Festival Pop-Up Shops

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Okay, it appears as if every retailer in Southern California wants to be the go-to source for Coachella duds. From Free People to Planet Blue to stylehaus to Madison LA, there are cut-offs, tie-dye and fringe galore. Joining them is Bloomingdale's, who has decided to open dedicated Coachella boutiques within each of its Cali locations.

The shop-in-shops debuted last week with a selection of festival-appropriate gear that includes Rag & Bone cut-offs, Rebecca Minkoff crossbody minis and two exclusive tanks designed by Wildfox. There are also pieces from Chaser, Hudson, Parker, Marc by Marc Jacobs and Rebecca Taylor. The shops are open through April 22nd; check out a portion of the selection above.
· Bloomingdale's [Official Site]
· Jason Lee Parry Captures Chill Coachella Style for Planet Blue [Racked]
· Free People Goes Bonkers For Festival Style With Festivella Parties [Racked]


8459 Melrose Place, West Hollywood, CA 90069 323-655-5900 Visit Website

Planet Blue

409 N Beverly Drive, Beverly Hills, CA 90210-4601 310-385-0557 Visit Website

Rebecca Taylor

107 S Robertson Boulevard, Los Angeles, CA 90048 310-734-0599 Visit Website