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Jason Lee Parry Captures Chill Coachella Style for Planet Blue

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Photos and video via Planet Blue.

'Tis the season for festival fashion. The latest brand to get in on the 'Chella craze is Planet Blue, whose new lookbook is inspired by, as the LA-based retailer puts it, "the kids that not only head over for one weekend of fun in the hot desert sun, but two—and they don't bother to come home in between." These are The Inbetweeners.

Shot at the Venice party pad of pro skateboarders Cory Kennedy and Elijah Berle, cool-kid fashion photographer Jason Lee Parry captures the youthful freedom of model Zippora Seven—a 20-something on permanent vacation. Ready for whatever, Seven sports laid-back, fest-ready looks by the likes of Beach Riot, Pencey, Cameo, Sunahara and Vanessa Mooney. See the behind-the-scenes video below and shop the lookbook here.

· Planet Blue [Official Site]
· How Hedi Slimane Met His Cali Muse at Coachella [Racked]
· Zimmermann's Floral Swimsuit Is Ready for Coachella [Racked]
· Free People Goes Bonkers For Festival Style With Festivella Parties [Racked]

Planet Blue

409 N Beverly Drive, Beverly Hills, CA 90210-4601 310-385-0557 Visit Website