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Simply Stylist
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Fashion Panelists Brad Goreski, Louise Roe, Aimee Song and Whitney Port with Host Catt Sadler
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Simply Stylist Founder Sarah Boyd
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The crowd for the Fashion Panel was eventually standing-room only
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Catt Sadler trying on sunnies at the shopping event
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Beauty Panelists Natalie Alcala, Susan Yara and Scotty Cunha with Founder Sarah Boyd
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Susie Castillo of I AM THAT GIRL spoke at the luncheon saying, “We want to change that culture of competitiveness"
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VeeV served Cosmopolitans, Margaritas and Lemonade throughout the day
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Fashion Editor Melissa Magsaysay
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Aimee Song offered bloggers advice, “Don’t quite your job"
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Set up for the panels