Fashion and Beauty Insiders Offer Advice at Simply Stylist LA

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• Fashion Panelists Brad Goreski, Louise Roe, Aimee Song and Whitney Port with Host Catt Sadler
• Simply Stylist Founder Sarah Boyd
• The crowd for the Fashion Panel was eventually standing-room only
• Catt Sadler trying on sunnies at the shopping event
• Beauty Panelists Natalie Alcala, Susan Yara and Scotty Cunha with Founder Sarah Boyd
• Susie Castillo of I AM THAT GIRL spoke at the luncheon saying, “We want to change that culture of competitiveness"
• VeeV served Cosmopolitans, Margaritas and Lemonade throughout the day
• Fashion Editor Melissa Magsaysay
• Aimee Song offered bloggers advice, “Don’t quite your job"
• Set up for the panels

As mentioned this morning, Saturday marked the 2nd Annual Simply Stylist event in Los Angeles. Hosted by Catt Sadler of E! News and sponsored by online retailer HauteLook, the fashion and beauty obsessed gathered at Siren Studios in Hollywood to network, hear advice from panel speakers, and Instagram their every move. Throughout the all day event, guests sipped on VeeV Vita Fruit Cocktails and shopped designer brands such as Naven, Whitney Eve and 2020Ave at major price reductions.

The gorgeous SoCal day started on the roof with a luncheon and ended with breakout sessions on rocking trends for less and how to fix common makeup mistakes. While most gals were eager to be hands-on, the highlights of the event, and why so many of Los Angeles' fashion bloggers and aspiring glam teams were there, were the Fashion and Beauty Panels full of industry insiders who have already acquired their "Dream Job."

Names like Brad Goreski, Aimee Song and Racked LA's own Natalie Alcala broke down their stories on how they landed their current positions. The key takeaway? Be kind to everyone (you never know what intern will be your future boss). Be willing to do anything. And if all else fails, Fake it 'til you make it.

This year, Simply Stylist expands to visit Chicago and Dallas with a return to New York in October. "Everyone wants to be in fashion and beauty and this is the way to meet these huge people that are next to impossible to meet without knowing someone," founder Sarah Boyd says. "I'm opening the door and they're putting their foot in by coming."

Boyd hopes to eventually turn Simply Stylist into a weekend-long event by adding food, wellness and fitness to the hugely successful fashion and beauty itinerary.
· Simply Stylist [Official Site]
· Brad Goreski and Louise Roe Join Simply Stylist's Star Roster [Racked]
· Whitney Port Will Speak at Next Month's Simply Stylist LA [Racked]