This Is a German Menswear Label's Idea of a BBQ in LA

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For Wormland's spring 2013 campaign, the German men's brand ventured stateside to tackle the art of the Los Angeles BBQ. While photographer Tony Kelly certainly captures the essence of Cali's fun-in-the-sun mentality, we can't help but chuckle at the above image. For one, the dudes might want to ditch their denim and vinyl jackets if they're chilling in scorching, poolside-worthy weather. Two, those dresses say "club time" not "grub time." Three, what is the girl on the left about to do to that poor guy? See the rest of the images here.
· Wormland [Official Site]
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