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"Where's the party at?" Snoop Lion, or the artist formerly known as Snoop Dogg, asked last night through a smokey haze that lingered over the crowd at Adidas' pop-up concert at an Arts District warehouse. Luckily Snoop—who served as MC of the evening's festivities—was in the right spot for a dub-heavy DJ set by Araabmuzik and a high-energy performance by Big Sean. Big Sean treated the night as a pre-birthday bash, and was even gifted an Adidas birthday cake backstage.
Snoop made several appearances throughout the night, always armed with a funny-looking cigarette, and riled up the crowd before Big Sean's main performance. Big Sean ran through a set including crowd-favorite "Mercy" and concluded by crowd surfing while performing "Clique," his big hit with Kanye and Jay-Z. After Big Sean surfed back to the stage, Snoop re-emerged to freestyle with Araabmuzik.
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The concert was the second pop-up event Adidas Originals has hosted this month as part of their "Unite All Originals" series. The sportswear brand has been traveling the nation to throw events with musicians and other creative types; last night's party was the second of three stops, the first being a nail salon pop-up in New York featuring Brooklyn nail artist Christina Rinaldi, a performance by singer Teyana Taylor and free manicures.
Adidas wants its fans to get a shot at attending these parties, so keep your eye on @adidasoriginals Twitter handle for more info. Last night's guest list was compiled in part from Twitter users who RSVP'd with the hashtag "#unitela."
· Adidas [Official Site]
· Adidas Originals [Adidas]
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